Social media has a rising, new platform that’s gaining traction with consumers. Meet Parler – a social app that feels part Twitter, part blog, and part Reddit. The main difference? The platform claims to grant users the ability to speak freely and “moderate your own world.”
Though the app originated in 2018, its first spike happened in summer 2020 when users became critical of Facebook and Instagram flagging content as misinformation, claiming that to be Big Tech censorship. Since the election, Parler has exploded with more than a million downloads.
In terms of size, Parler’s 3-5 million user-base is substantial but not threatening Twitters’ 330 million reach or Facebook’s 2.7 billion audience. If you’re interested in learning more about Parler, their users or outlet projections, read more from Mashable or BBC.