Capturing the spirit of community. 

As an established Newland® community with an expansion of new home styles, Waterset faced increased sales goals and new competition in the area. To set itself apart from the sea of white picket fences, we created “Magic Moments,” a campaign that emphasized the community’s enchanting lifestyle fueled by the vibrant amenities and friendly families living there. This fully integrated campaign captured real residents in the photography, combined with stylized visual elements that expressed light and joy, inviting home shoppers to own their magic.