The Champions of Academic Medicine
USF Health sought us out to raise their profile and awareness among the most powerful Deans of Academic Medicine nationwide. And with a focus on the incredible, ground-breaking research happening on their campuses, the region’s recent “Champa Bay” status ignited our strategy to do just that.
Our Champions of Academic Medicine campaign exceeded engagement metrics across all platforms. The blitz effort included laser-targeted video ads, digital ads, and dedicated email sends, which helped USF Health improve awareness quickly precisely where it mattered.