Create Unforgettable Wins with the Tampa Bay Rays Create Unforgettable Wins with the Tampa Bay Rays

Imagining the Next Era of Rays Baseball

We know the Tampa Bay Rays, but what does this team stand for? At the heart of the Rays is a mission to energize the community through the magic of baseball. The time was now to build a new foundation for this beloved brand. We activated the mission that leveled up the spirit of this one-of-a-kind organization.

To build on the brand foundation, we introduced a new brand platform. We’re showing the world how we Rays Up, complete with TV spots to kick-off the 2023 season. It is an honor to create change® with the Tampa Bay Rays. As a Tampa-based agency, we’ve seen firsthand how the Rays have, and continue to change the game.

Next Project

USA Scientific brand pattern
USA Scientific

Beside Your Science, All Ways

View the Work