Imagining the Next Era of Rays Baseball

We know the Tampa Bay Rays, but what does this team stand for? At the heart of the Rays is a mission to energize the community through the magic of baseball. The time was now to build a new foundation for this beloved brand. We activated the mission that leveled up the spirit of this one-of-a-kind organization.

To build on the brand foundation, we introduced a new brand platform. We’re showing the world how we Rays Up, complete with TV spots to kick-off the 2023 season. It is an honor to create change® with the Tampa Bay Rays. As a Tampa-based agency, we’ve seen firsthand how the Rays have, and continue to change the game.