Selling Luxury by Stating the Obvious
Plenty of homes in Tampa Bay boast stunning views near the water. But Marina Pointe is the only new, luxury lifestyle community where you can wake up, walk out your front door, and be on the water. Dreams do come true. The challenge was building awareness that it’s real and almost ready to be lived.
Marina Pointe called on us to help generate awareness of their X-factor, elevate their brand, and reach the people seeking to forge their own unique story. Fortunately, Tampa Bay residents (and the thousands moving here) already had a strong penchant for coastal luxury that we could build on. To tell Marina Pointe’s story, we immerse viewers in the lifestyle through video, creating a rich and dream-like snapshot of their daily life at Marina Pointe. By traveling through and experiencing every detail of what’s right outside your front door, viewers experience elements of iconic Tampa Bay luxury from a new, attainable perspective.