Create Demand with Marina Pointe Create Demand with Marina Pointe

Selling Luxury by Stating the Obvious

Plenty of homes in Tampa Bay boast stunning views near the water. But Marina Pointe is the only new, luxury lifestyle community where you can wake up, walk out your front door, and be on the water. Dreams do come true. The challenge was building awareness that it’s real and almost ready to be lived.

Marina Pointe called on us to help generate awareness of their X-factor, elevate their brand, and reach the people seeking to forge their own unique story. Fortunately, Tampa Bay residents (and the thousands moving here) already had a strong penchant for coastal luxury that we could build on. To tell Marina Pointe’s story, we immerse viewers in the lifestyle through video, creating a rich and dream-like snapshot of their daily life at Marina Pointe. By traveling through and experiencing every detail of what’s right outside your front door, viewers experience elements of iconic Tampa Bay luxury from a new, attainable perspective.

Then, we let loose our media team to get the message directly in front of the people ready to actualize their dreams. Our bulls-eye? Quality leads, and lots of them. We took things even further and activated social audiences by sharing lifestyle videos and construction progress.

  • Near sell out for the first Tower
  • Increase lead volume by 26%
  • 105% increase in web sessions
  • 19% increase in conversions
  • 316% increase in social engagement
  • 26% increase in email opens, 52% increase in clicks
Marina Pointe brochure cover
Collage of spreads from Marina Pointe brochure
Luxury Residences on the Water billboard for Marina Pointe
Collage of Marina Pointe digital display advertisements

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