A Hand for the Journey.
Who can you turn to when you receive a cancer diagnosis? Through the torment and travail of a cancer journey, Florida Cancer Specialists believes in providing personalized treatment from doctors and nurses who become family. Rooted in their personalized approach, we created an emotionally charged brand platform that inspires culture, enhances the customer experience, and promotes their key differentiator through paid media campaigns. The platform tagline, “Every Step of the Way,” is the connective tissue that reminds anyone facing cancer that they won’t have to go at it alone because FCS will be with them every step of the way.