Feeding Tampa Bay’s quick action during the height of the COVID-19 pandemic showed that they are a team who — much like the region’s champion sports teams — rivals the nation’s best. The Stake Your Stand campaign invited neighbors to showcase their support for Feeding Tampa Bay by activating the brand across the community.
We leveraged key learnings to create a video-forward strategy, which utilized unique content for every placement. We introduced our first six-second videos for the Feeding Tampa Bay brand, and our fully-integrated campaign featured both digital and traditional mass media placements. Through rotating digital OOH, radio and even a TV spot during the New Year’s Eve ball drop, our audience was reminded to stake their support for the hunger-free mission.
