Create Momentum with DTCC Create Momentum with DTCC

A legacy of leadership for the next 50 years

DTCC has been at the center of solving the financial market’s toughest challenges. Celebrating 50 years of service to the financial industry, it was time to highlight the organization’s critical role through a brand refresh and positioning.

A large wall mural in an office with text that reads Financial Markets. Forward.
A visual collage of DTCC's brand colors and type system

Financial Markets. Forward.™ is the rallying call designed to ignite tenured teams and invite a tenacious future workforce to join in DTCC’s vision to lead the advancement of the global financial markets as its most influential, strategic and tech-focused partner.

Warm, colorful, angular shapes on a cream background
A photo of the DTCC website displayed on a laptop and a DTCC Values plaque on an office wall

From an enhanced design system to a corporate values framework, we developed a robust brand identity that connects its company culture with global client solutions internationally and provides DTCC with an amplified platform to charge forward another 50 years.

Spreads from DTCC's brand guidelines document
DTCC's style for iconography, and a cover and open spread of a DTCC brochure
Screenshots from DTCC email marketing communications

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