DTCC has been at the center of solving the financial market’s toughest challenges. Celebrating 50 years of service to the financial industry, it was time to highlight the organization’s critical role through a brand refresh and positioning.
Financial Markets. Forward.™ is the rallying call designed to ignite tenured teams and invite a tenacious future workforce to join in DTCC’s vision to lead the advancement of the global financial markets as its most influential, strategic and tech-focused partner.
From an enhanced design system to a corporate values framework, we developed a robust brand identity that connects its company culture with global client solutions internationally and provides DTCC with an amplified platform to charge forward another 50 years.
