DRIVING DEMAND FOR AN INDUSTRY LEADER
AdventHealth, one of the nation’s leading health systems, launched in 2018 and needed to stand out in Tampa Bay’s competitive healthcare market. They called on us to bring their mission to life and highlight their services through an integrated campaign. Together, we created a patient testimonial-focused campaign that highlighted the emotional, life-changing roles they have played in their patients’ lives. Launched with a robust media strategy and layered creative, the campaign successfully increased demand and drove volume to their hospital and digital properties.