Motivating fans to reach new heights
To bring the power of health and wellness to the hockey community, we leveraged fandom and the Lightning’s Stanley Cup victory to inspire people to take charge of their goals.
Our objective was to shift the focus from the game to fans’ personal aspirations, AdventHealth utilized a stunning centerpiece video wall. This larger-than-life installation featured a mesmerizing two-minute video filled with captivating animations and footage. Supported by multiple mediums strategically placed throughout Amalie Arena, fans were immersed in the message: their health goals were just as important as their favorite team’s goals. Whether it’s scoring the game-winning goal, conquering their bucket list, or sharing precious moments with loved ones, AdventHealth showcased the power of making the most of one’s health and well-being.