Providing Safety and Assurance to People in Crisis
We rarely get to save lives through website development — but this is exactly what the Crisis Center of Tampa Bay challenged us with. As they ushered in a new era of their brand, they needed a website that reflected their trauma-informed approach.
By digging deeper into audience data and performing focused user testing, we developed targeted user journeys that triage and connect diverse audiences to the right resources and services — especially while they are in a moment of crisis. To overcome stigmas surrounding crisis and mental health, we transformed operational content into empathetic and informative language that broadens what crisis means.