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Siege the Day:
The New Era of The Buccaneers

To understand the real meaning of “Siege the Day” and the epic, hometown passion it ignited throughout Tampa for three, straight years, we must go back to a slightly darker time – when The Tampa Bay Buccaneers were… the worst team in the NFL. They had the first draft pick for the next season and the chance to rally locals in a new era of Tampa football fandom. When the team approached ChappellRoberts, we knew we had to go beyond their current rankings with a line that would supercharge the city– no matter the score. That led us to Siege the Day, a rally cry turned iconic brand campaign that brought the excitement of game-day beyond the arena–creating an entirely new generation of fans who drove attendance records.

Now, “Siege the Day” continues on with the help of lifelong fans around the world. As an agency who lives and breathes all things Tampa Bay, we’re honored to have had the rare professional experience to create change® with our NFL hometown team, giving them their longest consecutive campaign in history.

Photo of countdown timer on outdoor board - The Siege is Coming
Photo of Siege the Day artwork being carved from a linoleum block
Photo of Siege the Day mural on the back of the scoreboards at Raymond James Stadium
Photo of Siege the Day poster on the side of Raymond James Stadium
Photo of tunnel leading out on to the field with Siege the Day banners on the walls
Photo of Siege the Day posters along concourse columns in club level of Raymond James Stadium
Photo of Siege the Day banner behind seats in stadium
Photo of Siege the Day street pole banners along roadside
Image of Tampa Bay Buccaneers website with Siege the Day artwork
Photo of Siege the Day billboard for Rams vs. Bucs game
Collage of various Siege the Day digital display ads
Collage of various Siege the Day digital display ads
Photo of Siege the Day ad in newspaper
Photo of a man jumping away from an exploding barbecue grill
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