There’s an audible exhale of breath as the sun dips below the horizon on the Cape Fear River. It’s Happy Hour at the riverside restaurant, and the house band is playing some groovy stuff. But this is southern charm with a twist: all residents are living in a Riverlights State of Shine.
Here’s how we created a first-of-its-kind community in Wilmington, NC and smashed our client’s sales goals by 160%.
In case you couldn’t tell from its coastal and riverfront location, Riverlights does water differently. In fact, it’s the only master-planned residential community with a true Wilmington address. But people didn’t know how much of a cut above Riverlights’ community was beyond its local reputation as the best spot to catch a sunset.
We turned their laundry list of differentiators into the most-wanted lifestyle on the North Carolina coast. Because when you “do you” with vibrant flair and zero apologies in a place that fuels your love for life, that’s your State of Shine. And home-shoppers from all over the country came in droves to find theirs at Riverlights.
Our new photography and brand personality were the canvas for a fully blown integrated marketing campaign with everything from billboards and brochures to OTT videos, Salesforce emails, digital banner ads, and even a Day Trip Itinerary Matcher Quiz to help home shoppers discover their State of Shine in Riverlights.
