Paid Search Strategist

Job Summary

We’re a creative agency in Ybor City, the cigar capital of the world, where roosters roam as free as our bold ideas. In over four decades of business, courage remains our compass to create change®. We win awards at national and international scales for our clever creative that’s steeped in strategy. We live by our core values, because it’s better to be honest than be cool. We take the risk of being interesting, so our clients can bask in the brilliance of meaningful outcomes. If it sounds too good to be true, then why are our tenure rates for both employees and clients three times higher than the industry average?

With that being said, we are looking for a full-time, FULLY REMOTE, paid search specialist with 2-4 years of experience to plan, manage and execute the agency’s SEM campaigns. The ideal candidate is highly analytical, self-motivated, data-driven, and has a strong understanding of PPC strategy, keyword research, and ad copywriting.

Essential Duties and Functions

  • Develop SEM strategies to support and achieve the client’s business objectives across several industries including but not limited to Healthcare, Real Estate, Financial Services, Non-Profit and Education.
  • Set up, implement, manage, and optimize a portfolio of PPC client campaigns across Google Ads and Microsoft Ads.
  • Perform keyword research and analysis to identify new opportunities and optimize campaigns to achieve established KPIs.
  • Analyze performance data and provide intelligent insights and appropriate action plans for optimizations.
  • Manage budgets and bidding strategies to maximize ROI and achieve client goals.
  • Communicate with clients/internal teams on all elements of the campaign, including planning, performance, creative, project status and client goals.

Minimum Qualifications

  • Minimum of 2-4 years of experience leading successful search campaigns, preferably at an agency.
  • Understand standard best practice set-up requirements across multiple paid media platforms.
  • Demonstrated excellent analytical and data interpretation skills.
  • Proficient in Google Analytics (Google Analytics Certified preferred) and Google Tag Manager
  • Strong written and verbal communication skills
  • Experience with direct client relationship responsibilities including reporting, presenting, collaborative strategic planning, and performance management.
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
  • Strong Excel and data visualization skills
  • Detail-oriented and organized.
  • Exhibit enthusiasm, passion, and commitment.

All interested applicants should send cover letter and current resume to with “Paid Search Strategist” as the subject line.