Digital Media Specialist

Job Summary

We are looking for a full-time, fully remote, experienced digital media specialist to plan, buy, and manage strategy and execution of campaigns including social, video, display, and native. The ideal candidate is highly analytical, self-motivated, data-driven, and has 3-5 years of digital media buying experience. 

Essential Duties and Functions

  • Develop digital strategies to support and achieve the client’s business objectives across channels including but not limited to Facebook, LinkedIn, Twitter, Pinterest, Google/Bing Ads, YouTube, site direct, and programmatic video/display.
  • Analyze performance data and provide intelligent insights and appropriate action plans for optimizations
  • Steward assigned digital campaigns, including optimizations, troubleshooting and reporting
  • Execute tests, collect and analyze data, identify trends and insight
  • Maintains and monitors client budgets and reconciles vendor invoices and discrepancies
  • Maintains an ongoing knowledge of innovations, theories and practices pertaining to digital media while understanding the dynamics of the digital ecosystem and how channels work together
  • Pulls competitive data or media research to assist in strategic campaign planning
  • Communicate with clients/internal teams on all elements of the campaign, including planning, performance, creative, project status and client goals.

Minimum Qualifications

  • Minimum 2-4 years of experience leading successful digital media campaigns
  • Experience with direct client relationship responsibilities includes regular reporting, presenting, collaborative strategic planning, and performance management
  • Demonstrated excellent analytical and data interpretation skills
  • Experience with GA & 3rd party ad tagging
  • Proficient in Google Analytics (Google Analytics Certified preferred)
  • Strong Excel and data visualization skills
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
  • Detail-oriented and organized.
  • Exhibit enthusiasm, passion, and commitment.

Knowledge, Skills, Abilities and Other Characteristics.

  • Must have the ability to understand client objectives and develop media strategies to accomplish said goals.
  • Must be proficient in Microsoft Excel, Word and PowerPoint, and media software (Smartplus & Scarborough).
  • Must possess strong communication (written & verbal), interpersonal, negotiation, and analytical skills.
  • Must have effective time management skills with the ability to meet tight deadlines.
  • Must be highly detailed oriented.
  • Moderate PPC strategy and campaign management is a plus, but not required.
  • Must have a thorough understanding of general media planning, buying and placement principles, practices and procedures.
  • Must possess good people skills and mature judgment since he/she regularly deals with external contacts and is often in the position of negotiator.
  • Must be a team player.
  • Ability to maintain confidential customer and company information.
  • Ability to handle multiple projects and assignments simultaneously.
  • Strong organizational and PC skills including standard Microsoft Office and other office software programs.
  • Ability to read and comprehend instructions, short correspondence and memos.
  • Ability to understand and follow directions, meet deadlines and work independently.
  • Ability to effectively present information in one-on-one and small group situations to other employees of the organization.
  • Ability to add, subtract, multiply and divide using whole numbers and decimals; ability to create basic mathematical formulas with Excel spreadsheets. Ability to reconcile, maintain and perform analysis using spreadsheets with large amounts of data.
  • Ability to apply common-sense understanding to carry out instructions furnished in written, oral or diagram form.
  • Ability to solve daily problems by analyzing situations, determining next steps and implementing.

All interested applicants should send cover letter and current resume to with “Digital Media Specialist” as the subject line.