An EMMY Award-Winning Ad Agency in Tampa Bay

Matt is a vision-driven thinker who is known for shaking people from their comfort zone. A sought-after creative leader, his portfolio is stacked with 15+ years of nationally recognized work for a diverse range of notable clients in retail and tourism, like Bealls, VISIT FLORIDA, Audio-Technica, and PetSmart, all the way to clients in healthcare and financial industries, like 3M, Ameriprise Financial, Mayo Clinic, and Medtronic.

Under Matt’s direction, ChappellRoberts integrates progressive methods of collaboration that inspire great creativity within our team and deliver game-changing results for our clients. If Matt were the prideful type, he’d pride himself on growing company cultures that drive creativity and influential experiences for customers. His expertise in executing strong, holistic brand strategy for well-known brands translate into award-winning creative in branding, advertising, and digital with passion for execution across all mediums. Matt received his BFA from the Ringling College of Art and Design.

Colleen Chappell has spent the past three decades doing what she does best—breaking barriers, building brands, and blazing bold new trails in the business world.

With a powerful start on the client side, Colleen mastered every corner of strategic marketing—from brand development and advertising to pricing strategy and market segmentation. But she didn’t stop there. Two decades ago, she made a fearless leap to the agency side, where she transformed ChappellRoberts into one of the Southeast’s most sought-after branding powerhouses, partnering with national and global brands to unlock their full potential.

Colleen was inducted into the prestigious Tampa Bay Business Hall of Fame, cementing her legacy as a trailblazer in the region’s business community.

Her signature energy and visionary leadership have earned her some of the industry’s highest honors: the Dottie Berger MacKinnon Woman of Influence Award from the Tampa Bay Chamber of Commerce, Tampa Bay Business Journal’s Businesswoman of the Year, a Woman of Distinction by Girl Scouts of West Central Florida, and the University of South Florida’s Outstanding Alumnus Award. She has also been recognized on the global stage, receiving a Gold Stevie® Award for Management Team of the Year and a Bronze Stevie® Award for Business Services Female Executive of the Year.

Beyond the boardroom, Colleen has made a profound impact through her community leadership, serving on executive and national boards including the Tampa Hillsborough Economic Development Council (Chair), the American Marketing Association Professional Chapters Council, Feeding Tampa Bay (Development/Marketing Chair), and the USF Muma College of Business.

A proud graduate of the University of South Florida with a degree in mass communications, Colleen is a Dale Carnegie graduate and holds accreditation in public relations from the Public Relations Society of America.

Colleen Chappell is more than a businesswoman—she’s a force of nature driven by passion, purpose, and a relentless belief in what’s possible.

Katy brings a special brand of determination and aspiration to the agency. She guides us through milestones. She crafts internal policies and financial strategies with care. She explains complex insurance paperwork. Katy is the agency’s CFO. Think of her as the head of finances, human resources, and administrative operations who also maintains a herculean, cross-function effort to continuously grow the agency and further clients’ successes.

After graduating from the University of Florida with a degree in Communications and Business Administration, Katy found her true calling in advertising at the agency where she creates order from numbers in a creative environment with creative people. During her long tenure at ChappellRoberts, Katy’s ascended from Accounting Assistant to this much-deserved CFO role. Along the way, she shaped the agency’s structure by turning her supporting positions into a whole Operations department.

Katy is also a certified professional through the Society for Human Resource Management and a graduate of Second Wind’s Agency Financial Management program.

Scott is an analytical thinker by trade and an imaginative right-brainer by nature. As Chief Strategy Officer (CSO), he brings a deep understanding of how market research, business strategy, and behavioral psychology form an unstoppable trifecta for transformative branding. Scott is so passionate about driving impactful results that he directs our research team for our sprawling client accounts – a job requiring hawk-eyed attention to detail and serious communication skills. Scott’s passion for planning and research began at Auburn University, where he developed a more-than-casual interest in analyzing data.

Scott’s special brand of leadership – think extroverted ideator – has earned him the trust of clients from diverse industries including healthcare, technology, finance, retail, telecommunications, public utilities, and non-profits. Scott currently serves on the Advisory Board for the Zimmerman Advertising Program (ZAP) at the University of South Florida as well as the Digital Marketing Advisory Board for the university. He is actively involved in the Tampa Bay Advertising Federation, American Marketing Association, the Auburn University Alumni Association, Leadership Florida and the Christian Business Men’s Connection.

When businesses have challenges, Christine sees the path to solutions from the start. As CEO, Christine leads the strategic vision for many of ChappellRoberts’ clients and community initiatives. A true marketing expert and creative industry pro, Christine executes branding with an eye for driving results with calculated methodology. Her specialty is benefitted by 20 years of wide-ranging experience in advertising and branding, as she’s pioneered marketing programs that boost effective growth and brand alignment. Christine is passionate about collaboration and has a start intuition for consumer and B2B markets, which has resulted in her winning many awards– regionally, nationally, and internationally.

A graduate of the University of South Florida, Christine is committed to strengthening the communities of Tampa Bay. She dedicates time on the boards of USF’s Alumni Association, Tampa Bay Chamber, and the Tampa Downtown Partnership. Christine continues to make significant strides for the community in her roles as board member of the Tampa Bay Businesses for Culture and the Arts, president of PRSA Tampa Bay and chairman of Leadership Tampa Alumni.