Inside the Minds of Florida's Home Shopper

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The Florida housing market is shifting, and so are the people in it. But what motivates today’s homebuyers? Our exclusive statewide study of active home shoppers reveals what’s shaping their decisions, from lifestyle priorities to financial realities, and what that means for your business.

Keys to the Move: Florida Home Shoppers

The results are in — and we’re pulling back the curtain on what drives Floridians to pack up and plant new roots and what they won’t budge on when buying a home.

Here’s what you’ll learn:

  • Timeline to move and the biggest factors influencing it
  • Primary reasons for moving and what matters most in the home search
  • Areas of relocation and migration patterns
  • Price points and preferred home types
  • What shoppers are most willing to compromise on
  • What they’re willing to pay more for
  • How recent hurricanes are shaping homebuying decisions and location choices
  • Whether economic factors are influencing home shopping decisions

Some of Our Strategic Partnerships

Waterset logo
RiverLights logo
Sterling on the Lake logo
Marina Pointe logo
Starkey Ranch logo

Excellence has its rewards

We don’t chase trophies — but they keep finding us. We’re proud to have our real estate marketing expertise recognized by our industry peers across the country.

Real Estate Awards
Real Estate Awards

Contact us for the full report

Please email Laura Ruden, Stakeholder, Director of Brand Strategy

lruden@chappellroberts.com