Three of our agency digital experts will catch a plane this week to Austin to hear from international brands and quirky startups alike on the latest marketing trends at the SXSW Interactive Festival. As the epicenter for all things interactive, the SXSW agenda is once again jam-packed with leading industry speakers and incredible case studies.
Here’s a quick look at what we will be bringing back. Want to hear about what we learned? Contact us here for more information.
Hunter – Account Executive
SXSW Focus: Branding & Digital Strategy
Over the past three years, Hunter has mastered the art of navigating the hundreds of SXSW panels and presentations offered at the festival. He’s curated a lineup of sessions that cover everything from experiential storytelling to maximizing content for digital — all to help our clients augment their branding and digital strategies. In addition to a long-awaited visit to Capital City Bakery and eating plenty of vegan tacos, Hunter is excited to learn about psychology’s influence on advertising (and vise versa), AI’s impact on social media, and how companies can leverage technology and experiences for brand storytelling. Follow Hunter on Twitter to get live updates from SXSW!
Curtis – Senior Art Director
SXSW Focus: All Things Design
Don’t miss Curtis as he takes over our @ChappellRoberts Instagram stories all weeklong. Curtis will be diving into design and user-experience best practices that help translate good ideas into great results. He’s noticed a lot of trending topics this year, including how we can learn from different cultures’ design philosophies, exploring how ethics are impacting our creative decisions, and how smarter data and AI is propelling design forward. And of course, this local café aficionado can’t wait to explore all the Austin coffee shops and eateries.
Laura – Senior Account Executive
SXSW Focus: Social Media & Digital Marketing
As the lead of our social media division, Laura will be consuming all things digital community, from social privacy updates and brand trolls, to creating content for specific cultures and leveraging influencers. Leaving her little ones at home for a few days, this mom and social-media maven is most excited to see the founders of Instagram and bring back some timely, actionable takeaways for clients. Some brands she’s most excited to hear from are Instagram, FabFitFun, Twitter, Dare, IBM and The Washington Post. Hear the latest from Laura’s SXSW adventure by following her on Twitter.