At ChappellRoberts, we consider ourselves adventurous and willing to try new things, which is no exception when it comes to food. However, while we are daring, we aren’t necessarily experts at identifying flavors during blind taste-tests.
I conducted a fun little “study” among our team with some unique potato chip flavors. Set up in our common area bistro, I asked everyone to try three different flavors and attempt to guess what they were. Of course, I also included original Lays for palate-cleansing. Our three mystery flavors were Cape Cod’s New England Bisque, Lay’s Chesapeake Bay Crab Spice and Lay’s Southern Biscuits & Gravy.
Below are some superlatives from our Chip Challenge:
Cape Cod’s New England Bisque
General flavor description: “oniony” or “garlicy”
Most inaccurate guess: “mashed potatoes, turkey and gravy” – Megan, Account Executive
Best reaction: “It tastes salty, but more zingy than a regular chip. It’s a little more ‘sprigy’ with some kind of herb,” – Curtis, Senior Art Director
Lay’s Chesapeake Bay Crab Spice
General flavor description: “Old Bay seasoning” or “celery”
Most inaccurate guess: “jalapeno pepper” – Allie, Traffic Coordinator
Best reaction: “I can’t tell what it is, but I know I don’t like it,” – Megan, Assistant Account Executive
Lay’s Southern Biscuits and Gravy
General flavor description: “creamy” or “like a dip”
Most inaccurate guess: “Greek Tzatziki sauce” – Charlie, Associate Creative Director
Best reaction: “It tastes like morning! Like sausage and biscuits and gravy; like breakfast,” – Cailey, Jr. Media Buyer
Most Uncomfortable Taste-Tester
Scott, Principal and Director of Account Strategy, who sniffed and licked every chip he tried.
Chip Challenge Champion
Cailey, who correctly guessed Southern Biscuits & Gravy and most closely described the other two flavors.
The consensus from the team: Southern Biscuits & Gravy was the most accurately-matched flavor, Chesapeake Bay Crab Spice was the least favorite flavor and New England Bisque was the most mild and preferred.
As put by Assistant Account Executive, Kaitlyn Loos, “I would have never tried them in the store, but they’re not bad.”