Telling Tampa’s Real-Life Hunger Stories Drives Change in the Community

Sometimes great advertising campaigns are tasked with selling more than a product or service – they must sell a thought or belief. At ChappellRoberts, the change we create starts with a big idea and has the potential to reshape the way people think, feel or behave toward just about anything.

A recent recognition of our work with Feeding Tampa Bay on the Don’t Label Hunger campaign has been a powerful reminder that we sought to do nothing less than change the community’s entire perception of hunger.

The candid campaign from 2017, featuring compelling real-life stories of everyday families and individuals struggling with hunger in Tampa Bay, has produced measurable results for Feeding Tampa Bay including raising more money to fight hunger and more awareness to understand it. The campaign garnered more than 52 million impressions across media channels and has raised more than $163,000 in donations to date.

In recognition of the pro bono work on this campaign, ChappellRoberts has been named the 2018 Philanthropic Small Business of the Year by the Association of Fundraising Professionals, FL Suncoast Chapter (AFP). Our trusted partners at Feeding Tampa Bay nominated us for the award and we are humbled and thrilled to accept this honor.

The award is presented annually by the AFP to a business with fewer than 101 employees that has demonstrated outstanding commitment through financial support and volunteerism, encouraging and inspiring others to take philanthropic leadership roles in the community.

Our six-year relationship with Feeding Tampa Bay goes deeper than passionate creative work. The ChappellRoberts team donates hundreds of volunteer hours annually and agency president and CEO Colleen Chappell is on the Feeding Tampa Bay board, helping the organization make smart strategic moves to feed the community’s hungry.

ChappellRoberts employees bring heart to work every day to make a difference in the world through creative and strategic work, volunteer time and advocacy.

We work with a variety of international, national and regional nonprofit clients across industries on efforts ranging from branding and advertising to public relations and digital experiences. The agency’s work with organizations like Big Brothers Big Sisters of America, Beat NB and the Lions Eye Institute for Transplant & Research is having a global impact and campaigns for organizations like ZooTampa at Lowry Park, SPCA Tampa Bay and Florida Cancer Specialists Foundation are touching lives right here in Tampa Bay.

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