For years, web developers and marketers have been urging businesses to make sure their website is optimized for mobile–and for good reason. Mobile traffic accounts for around 60% of all web traffic. However, if you’re still on the fence about investing the time and effort into mobile, Google is about to make your decision a whole lot easier.
A few times a year, Google releases updates for its search algorithm. Usually, this is done to improve the relevancy of search results and weed out websites using less-than-savory search engine optimization tactics. However, this time Google is putting priority on the websites’ user experience–specifically the experience on mobile. Going forward, Google will place emphasis on websites that offer an experience optimized for mobile devices.
What does this mean for you? Well, if you have a mobile-friendly website, it’s good news because you’re likely to climb above competitors who aren’t optimized. If you don’t have a mobile friendly website, getting optimized for mobile should definitely be on your list of priorities for 2015. Otherwise, you could very well see a sharp drop in search rankings.
This is the biggest algorithm update for mobile that Google has ever released. It is expected to have a major impact on your web traffic (good or bad). For this reason, it has been affectionately dubbed “Mobilegeddon” by industry SEO experts. As far as desktop search goes the results will essentially stay the same. The new algorithm update will only have an effect when the searcher is using a mobile device.
Search Engine Land has put together a great Q&A on what you can expect in the coming weeks from the update. We definitely encourage you to take a look at that here to get a greater sense of how you may be affected.