Is Vero Worth It?

There’s been a lot of buzz about the new “in” social media Vero and how it has the potential to knock Instagram off the top of the social sphere food chain.

For starters, Vero ditches the “media” in social media – they call it “True Social” – in an attempt to make the service more personal. The app is all about keeping people connected through sharing anything from original content to movie recommendations all while keeping the Vero landscape free and clear from brands and advertisements. The potential social-giant also boasts it has built an app void of algorithms (chronological timeline, finally) and data mining.

All of this seems great, but at the end of the day, this is just the same formula social media apps begin with. Instagram was clutter free early on and was even in chronological order. The dearly missed Vine also was free of advertisers and brands pumping out content when it first started. Vero is in it’s infant stage and hasn’t grown to the highly regarded status of Twitter or Instagram that attracts advertisers and brands.

Should we commend Vero for a decluttered and chronological timeline or just anticipate the features we loathe from other platforms eventually becoming integrated into the brave new world of Vero?  Not to mention it’s murky terms of service agreement and the founder’s shady past.

Removing myself from comparing Vero to other platforms and digging into it’s legal mumbo jumbo, here are some of my pros and cons of the social media service:


-Vero launched in 2015 but only recently gained popularity so there is potential to offer something different as the app continues to grow.

-It seems pretty quiet, new users can really make a mark on the platform.

-A new (hopefully good) community can be built from the platform, just like on Vine.

-Ditching algorithms shows the developers are actually listening to feedback from users.


-There’s way more creators than “consumers”, a big draw of Instagram is the ability for artists to gain new business through their posts and engagement.

-There’s too many things to share, this is a big complaint of Facebook (cue wave of baby pictures and memes from grandma).

-The service seems to be cobbling together features people want from their other platforms, this makes Vero seem like Frankenstein’s monster and hinders its originality.

-It’s buggy, like really buggy. I understand their servers have had a huge spike in usage but I can only explore the app for a few minutes before an error message pops up.

As you can see, there’s more cons than pros. Personally, I feel like the complaints against Instagram (Vero’s direct competition) aren’t enough to abandon ship and make the switch. Putting my advertiser hat on makes me even less excited for the rise of Vero. As of now, there isn’t anything other than checking it off the list of must-have social media apps for clients.

There’s no audience for brands to convey their message, if anything brands and businesses joining Vero to connect with their audience is the opposite of what the platform wants. Vero has potential but I feel it’s much more likely Instagram will retain it’s audience and eventually implement the changes its audience wants to see (seriously Zuckerberg, give us chronological timelines).

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