Connect, Collaborate and Celebrate this Social Media Day

Isn’t every day social media day? Maybe, but this Friday, it’s officially celebrated thanks to Mashable. Launched in 2010, Social Media Day recognizes the impact social media continues to have on our everyday communication. It’s staggering – 57% of people talk to people online more than they do in real life.

Why should you participate with ChappellRoberts this Friday, June 30? We’ll have Facebook Live interviews with tenured agency leaders and millennial experts on how social media has impacted our personal and professional lives. You can also join the national conversation by using #SMDay. Here’s another large event in Tampa.

Social Media’s Serious Industry Impact

No matter the industry, social media has become one of the most vital marketing tools of the 21st century. ChappellRoberts is proud to lead client social media strategy for industries below. This Social Media Day, connection with us as we discuss the latest and greatest social media trends.

Healthcare – Now more than ever, patients are using social to search for not only health symptoms but for patient care. More than 80% of people trust online reviews as much as a personal recommendation.

Real Estate – Geo-targeted social ads gave this industry the ability to not only advertise homes, but to sell a lifestyle to targeted demographics. Social is now part of the consumer home buying process and 91% of Realtors use social media.

B2B – It’s no surprise that social is the most popular marketing channel used by 93% of B2B brands. From moving leads through the sales funnel to thought leadership and recruitment, social is essential.

Nonprofit – Whether it is raising awareness, fundraising or promoting specific services – nonprofits are using social to build meaningful relationships. Donations via social continue to rise and millennials are most inspired to give by social media.

Sports – Social outlets have become a place where broadcasters and sport fanatics can start conversations and catch onto sporting trends through hashtags. It’s an extension of the fan experience before, during and after games.

Join us as we take part in this international conversation.


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