Brand Essence — Makeup Edition

If you know me, you know that I love makeup. I always have.  It’s a great way for me to be creative and express my mood. Plus, it’s also just plain fun. So, naturally, I was going to figure out a way to incorporate makeup into this blog one way or another. I thought it would be cool to make my blog about what a brand’s essence would look like if it were to be expressed through a makeup look. And that is exactly what I did. This is the blog. You’re reading it.

Apple: Brand Identity—Fresh and Simple

When most people think of Apple, they think of sleek, simple packaging. This brand is constantly coming out with new tech products but the one thing they keep constant is the branding.  Every product they release is thinner, lighter and overall more consumer-friendly. In this video, I have created a look that is fresh and minimalistic—something that looks good on everyone. Just like how Apple seems to make products that are universally loved.

Coca-Cola: Brand Identity—Classic and Timeless

Coca-Cola is one of the biggest brands in the world.  Regardless of your country or culture, it is likely that you recognize the Coke logo.

Coke is a go-to beverage—a favorite at the ball park, the movie theater, and everywhere in between. If the Coke brand was a makeup look, I think it would look something like this. Just like Coca-Cola, the combination of a red lip and winged eyeliner is versatile yet simplistic. Not to mention, it compliments many different looks. It works with everything from a white tee and boyfriend jeans to extravagant red carpet styles.  Coke is always a safe beverage choice; it is the simple option that you can always count on. Same thing goes for this makeup look—no matter what you are wearing, you know it is going to look good because classic always delivers. It never goes out of style, much like an ice cold Coca-Cola.

Netflix: Brand Identity—Bold and Daring

The Netflix brand has a lot going on, but when layered and displayed a certain way, it works. Gretel, an agency that works on Netflix’s branding, was tasked with combining all of Netflix’s elements to create a uniform brand identity. They achieved this using the “stacking method,” which takes snippets of Netflix’s elements, such as main characters, and combining them with the brand colors, theme and logo. Netflix has a wide range of entertainment, from cult classics to original movies and TV shows. There are a ton of different things going on in the single platform, but through their campaign and creative branding strategy, they created something bold and unique. The makeup look below has a lot of different colors and textures going on, but when layered and displayed properly, they form something captivating.

You wouldn’t think so at first glance—but the warm and cool tones actually mesh very well, almost melting into one another to reveal a cohesive and powerful final product.

Apart from this blog being really fun to make, it also allowed me to dive deep into each of these well-known companies and explore what their brand/advertising perception is. Although all of them are very popular and successful companies, they clearly have very different brand identities. Stay tuned until my next CR blog! Who knows—maybe it won’t even involve makeup!

…But it probably will, let’s be real.

-Megan Dempsey

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