Behind the Screens at ChappellRoberts: Charlie Militello – Senior Digital Art Director

At ChappellRoberts, we believe we’re the perfect mix of smart, switched on individuals who come together to create an award-winning combination. Let’s take a look at some of the people behind this lethal recipe for success.

Explain what your role entails at ChappellRoberts.

My primary focus is in user experience and interface design… and probably the area I spend 90% of my time. But I still touch a little bit of everything. Creative roles are pretty flexible here. I’ll still work on anything from logo designs to video storyboards when the need arises.


What do you believe is the winning formula to ensure the work produced at ChappellRoberts keeps such a high standard?

We have so much diversity in our talent here. And I think that’s the key to great work. We’ve got people who are at the top of their game in almost anything you can think of – video production, writing, web development and UX, typography, public relations, content strategy… watercolor. Some of us have been doing those things for 20+ years. Others are fresh out of school and have a totally fresh perspective on things. Every project calls for a different combination of those talents. And I think that’s the winning formula to any great creative work. And also coffee.


It was a neck and neck race to the end, but Charlie is the proud title belt champion for the annual Peep eating contest at ChappellRoberts, for 2015.

Who is one person you would love to collaborate with? Why? (This doesn’t have to be restricted to someone in the creative industry: a musician, actor, athlete etc.)

Probably Rick Steves. I used to make fun of my parents for watching his TV show. But after my wife and I got married, we did a lot of international traveling together, and I found that I shared a very similar travel philosophy with him: Getting off the beaten path. Traveling on the cheap. Immersing yourself in the culture of a place you visit. Not letting the news make you afraid of seeing the world.

Anyway, I’d love to collaborate with Rick. I’ve had this idea for an interactive travel journal application I’d like to build with him. Rick, if you’re reading this, give us a call so I can share the details.

What would your advice be to someone wanting to pursue a career in the creative industry?

Develop some really thick skin and learn how to adapt to chaos. But have fun – I think that’s why most of us go into this career. It’s also really important to constantly keep learning. And definitely make sure you have an unrestricted creative outlet somewhere else in your life… I think that’s one of the most important things, actually. Drawing, painting, photography, woodworking, gardening… whatever you’re into — I think it’s just really important to have another creative outlet, somewhere in your life, where you alone are completely in control of the end product.


Charlie’s desk is surrounded by inspirational books, various awards, and even the odd floppy disk.

Try and think of your most ‘wow’ moment at ChappellRoberts to date. What was it, and what made it so memorable?

Working with the Tampa Bay Buccaneers and helping to create “Siege the Day” has certainly been the high point of my career so far. No question. I was born and raised in Tampa, and the Bucs have always been a pretty big part of my life. So having the opportunity to work with them was really special. It’s an opportunity I never thought I’d have. I mean, how often do you get to work with your favorite team, or band, or whatever?

I had a great time working on the campaign. We worked on it for months — behind our computer screens, sketching, pinning things up on the wall, collaborating and refining again and again — all hours of the day and night.

So, going to the home opener against the Tennessee Titans was definitely “my most ‘wow’ moment” at ChappellRoberts. Granted, I wish the game had turned out a whole lot better than it did. But everything we had been living and breathing for months on end was now hundreds of feet wide on the sides of the stadium and down on the field. Our billboards were all over town and alongside the interstates from here to Orlando. Hundreds of banners we created lined the streets near the stadium and downtown. Our video work was playing on the jumbotron throughout the game. New tweets were popping up every second with #SiegeTheDay.

I don’t think I’ve ever been more proud of something I’ve worked on in my career. It was just really amazing to see our ideas standing on a national stage like that, and watching thousands of fans genuinely embrace and participate in something we had created on such a large scale.


From Tampa Bay Buccaneers flags, Gators cups, to ceramic alligator figurines painted the token orange and green, Charlie is a true advocate for Florida football.

What’s a quote you live by?

Collect moments. Not stuff.


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