Authenticity Matters In Tributes as Much as It Matters in All other Brand Executions

Our agency is deeply saddened by the passing of Prince. He was so creative, inspiring and all-out-awesome! Whether you are a fan or not, you are likely noticing how brands are showing their sympathy for one of the most epic rock icons. Here’s a good reminder on brand alignment and authenticity no matter how pure your intentions are.

Bad Execution
We all cringe when brands don’t align well with current events. Cheerios wanted to align as a MN located company. Here’s a tweet Cheerios did, but it was pulled quickly.

Cheerios Graphic

Powerful Alignment
Now, see attached the Tweet Chevy did that’s so good – they decided to buy space and print it.


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