A Different Kind of White Christmas

As the song goes, “It’s the most wonderful time of the year.” Right? Well … December typically finds us agency types caught up in an end-of-the-year whirlwind of epic proportions. While we’re finishing this, finalizing that and preparing to engage brand-new strategies for our clients in the coming new year, you might find us hard-pressed to come up with something really clever for our own holiday message. Not the case. In the midst of the frenzied final weeks of the year, we happily hunker down for our annual creative free-for-all and put our heads together to scribble, sketch and dream up an inspired way to express our collective holiday spirit — and our gratitude for yet another spectacular year.

Our 2011 holiday card evokes something we do every day here at ChappellRoberts: collaborate and brainstorm. These days, our favorite tool for this isn’t a notepad and pen, but the good ol’ dry-erase whiteboard. It’s there where everyone can contribute to the evolution of Big Ideas and watch them take shape on a gleaming wall of inspiration. The origin of many powerful brand strategies and successful, results-driving campaigns we’ve created for our clients this year came from our trusty office sidekick. Who knew the lowly whiteboard could rock the holidays like this?

So, we cheerfully submit the ChappellRoberts Holiday Card. Though ours might not be your typical glitter-encrusted greeting starring Santa, we send it with the hope that it inspires you to reflect on the true meaning of the season.

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