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Because hospice care comes with a history of negative perceptions, we needed to reshape its impressions of fear, hopelessness and death into feelings of hope, empowerment and comfort.
By implementing a more comforting name, a friendlier identity and genuine storytelling, we repositioned Suncoast Hospice as a place of comfort, peace, healing and hope for all.
We focused on four individuals whose lives, and those of their loved ones, were touched by Suncoast Hospice — sharing their inspiring stories through TV, print, the Web, outdoor and radio.
Suncoast Hospice saw a 133% increase in self-referral admissions over one year, while call volume and admission projections recorded the highest spikes in the company’s 30-year history.
