Reshaping public opinion
with cold, hard facts.

Cues Logo

the challenge

Though used to help feed the world and accomplished with great respect for the environment, Mosaic’s phosphate mining and crop nutrient manufacturing are often met with opposition.

the strategy

In collaboration with Mosaic, we outlined five tenets — water, wildlife, reclamation, food and community — to illustrate the company’s commitment to the environment and reinforce its core values.

the tactics

We produced a comprehensive creative campaign and strategic media schedule to communicate Mosaic’s promise of protecting the environment while helping the world grow the food it needs.

Mosaic Print Ad
Mosaic Print Ad
Mosaic Print Ad
Mosaic Print Ad
print ads
Mosaic Online Ads
Mosaic Outdoor Boards

the results

Surveys show a strong correlation between advertising recall and positive opinion. Receptivity to key messages also exhibited strong numbers, particularly those related to environmental stewardship.

where to next?