Putting patients first
by making doctors first.

the challenge

Take a dated-looking, slow-moving Emergency Room with a less than stellar reputation and reposition it as being more efficient, more patient-centric.

the strategy

Research showed the hospital needed a total re-engineering to the ER process so patients could do see a physician first when they came into the ER. The result was a powerful point of differentiation: Doc1stERSM. We also collaborated with their Operations team to put in place a large expansion and modernization plan based on the same research project.

the tactics

We developed all the creative assets and a robust media plan that included a microsite that took consumers on a virtual tour while a teaser campaign built excitement prior to the launch. Additionally, we leveraged our PR capabilities to get media coverage that supported the advertising message consisting of TV, out-of-home, digital, Social and direct mail.

tv commercial
Doc Print Ad
print ads
Doc1ster Billboard
Doc1ster Online
Doc1ster Mall Ad
Mall Poster
Doc Website on Desktop
Doc Website on Tablet and Mobile
tv commercial

the results

Florida Hospital Tampa could not have been happier with our re-branding efforts. Every metric for success was not only met, but exceeded. By a lot. The healthy ROI was a result of deep consumer research and a solid marketing and advertising strategy.

where to next?