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Take a dated-looking, slow-moving Emergency Room with a less than stellar reputation and reposition it as being more efficient, more patient-centric.
Research showed the hospital needed a total re-engineering to the ER process so patients could do see a physician first when they came into the ER. The result was a powerful point of differentiation: Doc1stERSM. We also collaborated with their Operations team to put in place a large expansion and modernization plan based on the same research project.
We developed all the creative assets and a robust media plan that included a microsite that took consumers on a virtual tour while a teaser campaign built excitement prior to the launch. Additionally, we leveraged our PR capabilities to get media coverage that supported the advertising message consisting of TV, out-of-home, digital, Social and direct mail.
Florida Hospital Tampa could not have been happier with our re-branding efforts. Every metric for success was not only met, but exceeded. By a lot. The healthy ROI was a result of deep consumer research and a solid marketing and advertising strategy.
