Social Media Buyer

Job Summary

The Paid Social Media Buyer will have the ability to define and implement paid social media strategy and manage campaign requirements. The ideal candidate is self-motivated, data-driven, and has of 2-4 years of paid social media buying experience.

Essential Duties and Functions

  • Actively manage paid social campaigns to the clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
  • Analyze performance data and provide intelligent insights, interpretation and appropriate action plans based on conclusions
  • Communicate with clients/internal teams on all elements of the campaign, including planning, performance, creative and project status and client goals.
  • Develop and manage execution of campaign plans on Facebook, LinkedIn, Twitter, Instagram, etc.
  • Understand technical requirements, including specs and pixels, and communicate with appropriate team members for implementation and troubleshooting .
  • Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
  • Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media
  • Understand the dynamic digital ecosystem (search, social, native, display) and how channels work together.
  • Build effective relationships with all vendors – ad networks, technology partners, etc.

Minimum Qualifications

  • Minimum 2 years of experience in buying cross-platform paid social media ads in native platforms.
  • Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
  • Strong Excel and data visualization skills
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
  • Demonstrated excellent analytical and data interpretation skills
  • Strong verbal and written communication skills.
  • Detail-oriented and organized.
  • Exhibit enthusiasm, passion, and commitment.

All interested applicants should send cover letter and current resume to media@chappellroberts.com with “Social Media Buyer” as the subject line.