Tricks of the Trade(booth)
Trade show booths are important communication and sales tools for many of our clients. It’s not simply about a design, it’s about designing a successful experience. The details behind the overall experience mustn’t be overlooked. Here are a few tips on how to start planning your next trade show event.
- BRANDING – Trade show presence is important, and attention grabbing graphics, colors and lighting can help draw people to your booth. From a distance graphics hung from the ceiling are a huge attention grabber, but there are height limitations (check with the venue rules) and additional costs involved with hanging these. Although this takes additional focus on details, we definitely think they are worth it.
- ENGAGEMENT – Once you have people in your booth the object is to have them stay, for a while, and learn about your business. There are several options we suggest for doing just that. Giveaways (theme/color oriented) can be theme driven in many ways and always make a good impression. Prior venue approved food and beverages (these can be theme/color oriented also) are a nice treat for people as well. Seating will also make a great impression on weary trade show attendees but it is sometimes hard to get those people moving again. These chairs should not be something your sales team uses!
- IMPRESSION – Use design elements that leave people with a lasting impression as well as learning about your company. Our “Wall of Inspiration” helped provide interaction with attendees and strong messages were shared by visitors.
- PRACTICALITY – Design considerations should include packing, weight and shipping. Anything you design or build that is large (won’t fit in an off the shelf container) in size will need a special packing crate which will also require freight shipping which adds additional time.
- COORDINATION – With every detail you prepare for your trade show strategy, you must consider executing on these details. The key is detailed coordination – timing of production, delivery, set up and training. Ultimately, success rests in the coordination of every detail.