We are honored to be featured in the winter issue of the Florida Cancer Specialists magazine.
Former Cancer Patient Becomes Brand Consultant
A successful battle against breast cancer gave Colleen Chappell, CEO & President, ChappellRoberts, a deep, personal passion for her medical team at FCS. Now, Chappell and her agency team will translate this rare, first-hand experience into a brand elevation for FCS.
“As a patient, I’ve experienced the unparalleled expertise and unwavering compassion that allowed me to win my battle against cancer,” said Chappell. “Ensuring that more patients know that leading cancer treatment is available right near their home is the most important assignment in my career.”
“ChappellRoberts’ extensive branding experience with some of the most admired brands combined with Colleen’s personal experience with FCS make them uniquely qualified to bring innovative, integrated solutions,” said FCS CEO, Bradley Prechtl. “We’re excited to write the next chapter of our growth and success with them as our strategic agency partner.”
ChappellRoberts was selected after a national agency search. Their award-winning healthcare strategists will help increase FCS’ consumer awareness and preference, build patient volume and create long-term consumer affinity.
“Working with ChappellRoberts will help us achieve our strategic goal – raising awareness that we deliver world-class care close to home,” added Shelly Glenn, Chief Marketing & Sales Officer, FCS. “Colleen’s personal journey is going to help us tell our important story.”