Big Brands + Big Leadership Ideas
As a member of the AMA Professional Chapters Council, I had the privilege of presenting at the American Marketing Association Leadership Summit 2013 last weekend. Marketing leaders from all over North America converged in Chicago to share best practices on leading organizations.
Big brands such as NASCAR, Coke, DuPont and Hipcricket shared powerful insights in the areas of branding, marketing, advertising and social media. After five days, I left there exhausted and exhilarated – it was powerful to idea-share with the best of the best. The two important takeaways from this event I need to continually focus on are 1) we are all in the storytelling business; and 2) you can’t know your customers/clients unless you truly listen.
Additionally, I want to share some of the most profound sound bites from the event:
- According to Rebecca Messina of Coke, you can still have a global brand and be a local company. If a global iconic brand can still make a local impression and impact, we all can! What are you doing to drive local “consumption” of your brand to create brand zealots?
- “Coke’s #1 brand metric is ‘brand love’ because it drives consumption,” said Messina. Even more interesting, this 100-year-old company started measuring this metric only five years ago. Are you monitoring your most important success metrics consistently, then taking action to actively improve?
- Steve Phelps, CMO, NASCAR, realized they needed a brand reinvention. “Admitting you are part of the problem is the first step in finding a solution,” said Phelps. Now that’s powerful!
- CMO panelists from Coke and DuPont stated the most important thing any company can do is move from telling your messages to having your customers/clients tell your brand story. Storytelling will win the day.
- The number-one word repeated at the summit was “listen.” Are you listening to your clients/customers? Do you hear what they are really saying?
- Want to be a better marketer? The best of the best say that understanding sales is key. Do you really understand the sales cycle of your company?
- If you want to be a better leader, remember that leaders make mistakes and share them so others can learn from them. Are you willing to admit mistakes to your team? Celebrate learning and you’ll be a better leader.
- Great leaders define the question, not the answer! Are you asking enough questions? Are you asking the right questions?
- Name a lead on a project then give this person 51% of the vote and 100% accountability. Brilliant!
- Personal branding expert Sima Dahl closed the program reminding everyone, “You are the CEO of your own brand. Launch the marketing campaign for brand YOU!”
Want to learn more? Visit our Twitter feed or search #AMASummit, which heated up with conversations throughout the entire summit.