Our agency is deeply saddened by the passing of Prince. He was so creative, inspiring and all-out-awesome! Whether you are a fan or not, you are likely noticing how brands are showing their sympathy for one of the most epic rock icons. Here’s a good reminder on brand alignment and authenticity no matter how pure your intentions are.
We all cringe when brands don’t align well with current events. Cheerios wanted to align as a MN located company. Here’s a tweet Cheerios did, but it was pulled quickly.
Now, see attached the Tweet Chevy did that’s so good – they decided to buy space and print it.