TAMPA, Fla. (July 29, 2016) — A successful battle against breast cancer gave Colleen Chappell, CEO & President, ChappellRoberts, a deep, personal passion for her medical team at Florida Cancer Specialists & Research Institute (FCS). Now, Chappell and her agency team will translate this rare, first-hand experience into a brand elevation for FCS, the largest independent medical oncology/hematology practice in the United States.
“As a patient, I’ve experienced the unparalleled expertise and unwavering compassion that allowed me to win my battle against cancer,” said Chappell. “Ensuring that more patients know that leading cancer treatment is available right near their home is the most important assignment in my career.”
With more than 200 physicians in over 90 locations across the state, FCS provides worldclass cancer care in community-based settings close to patients’ homes. Recognized by the American Society of Clinical Oncology (ASCO) with a national Clinical Trials Participation Award, FCS offers patients access to more clinical trials than any private oncology practice in Florida.
“ChappellRoberts’ extensive branding experience with some of the most admired brands combined with Colleen’s personal experience with FCS make them uniquely qualified to bring innovative, integrated solutions,” said FCS CEO, Brad Prechtl. “We’re excited to write the next chapter of our growth and success with them as our strategic agency
ChappellRoberts was selected after a national agency search. Their award-winning health care strategists will help increase FCS’ consumer awareness and preference, build patient volume and create long-term consumer affinity.
“Working with ChappellRoberts will help us achieve our strategic goal – raising awareness that we deliver world-class care close to home,” added Shelly Glenn, Chief Marketing & Sales Officer, FCS. “Colleen’s personal journey is going to help us tell our important story.”
ChappellRoberts is one of the largest branding and advertising agencies in Tampa Bay. Representing some of the most respected regional, national and international brands, ChappellRoberts delivers unexpected ideas that drive measurable business results. The agency’s healthcare division harnesses more than 100 years of combined experience in healthcare branding, advertising, public relations and marketing. For more information, go to www.chappellroberts.com.
About Florida Cancer Specialists & Research Institute
Founded in 1984, Florida Cancer Specialists & Research Institute (FCS) is the largest independent medical oncology/hematology practice in the United States. With nearly 200 physicians, 150 nurse practitioners and physician assistants and over 90 locations in our network, we are committed to providing world-class cancer care in community-based settings close to home.
Recognized by the American Society of Clinical Oncology (ASCO) with a national Clinical Trials Participation Award, FCS offers patients access to more clinical trials than any private oncology practice in Florida. 70% of new cancer drugs approved in 2015 for use in the U.S. were studied in clinical trials conducted with FCS participation*. Our physicians are consistently ranked nationally as Top Doctors by U.S. News & World Report. Trained in such prestigious medical schools and research institutes as Duke, Stanford, Harvard, Emory, M.D. Anderson, and Memorial Sloan-Kettering, the physicians of Florida Cancer Specialists provide leadership and consultation in the state’s leading hospitals. FCS serves patients on the Gulf Coast from Naples to the greater Tampa Bay area, north as far as Tallahassee, in Orlando and surrounding Central Florida communities, and on the East Coast in Daytona/Palm Coast, Vero Beach/Sebastian and in Palm Beach County.
Florida Cancer Specialists has built a national reputation for excellence that is reflected in exceptional and compassionate patient care, driven by innovative clinical research and cutting-edge technologies that help advance targeted treatments and genetically-based immunotherapies, and embodied by our outstanding team of highly-trained and dedicated physicians, clinicians and staff.