In the advertising world, the biggest buzzword in January is the Super Bowl. The most anticipated moment of the year for many. Our biggest questions: which brand will be the commercial winner and which brands won’t quite make it to the end zone?
A few others on the winning team this year: the car manufactures. In an industry full of competition, these brands showed some game.
And for the epic fail of the night, we found Sprint’s “Extreme Measures” commercial to be a unanimous loser. How many companies need to fail before brands will stop referencing death during the Super Bowl?
Also on the losing team: