Boosting admissions by 133%
through storytelling

Suncoast Logo

the challenge

Because hospice care comes with a history of negative perceptions, we needed to reshape its impressions of fear, hopelessness and death into feelings of hope, empowerment and comfort.

the strategy

By implementing a more comforting name, a friendlier identity and genuine storytelling, we repositioned Suncoast Hospice as a place of comfort, peace, healing and hope for all.

the tactics

We focused on four individuals whose lives, and those of their loved ones, were touched by Suncoast Hospice — sharing their inspiring stories through TV, print, the Web, outdoor and radio.

Redesigned Suncoast Logo
logo redesign
Loading Bar
clara
calvin
owen
ginnie
tv spots
Suncoast Outdoor Boards
outdoor

the results

Suncoast Hospice saw a 133% increase in self-referral admissions over one year, while call volume and admission projections recorded the highest spikes in the company’s 30-year history.

where to next?