Though used to help feed the world and accomplished with great respect for the environment, Mosaic’s phosphate mining and crop nutrient manufacturing are often met with opposition.
In collaboration with Mosaic, we outlined five tenets — water, wildlife, reclamation, food and community — to illustrate the company’s commitment to the environment and reinforce its core values.
We produced a comprehensive creative campaign and strategic media schedule to communicate Mosaic’s promise of protecting the environment while helping the world grow the food it needs.
Surveys show a strong correlation between advertising recall and positive opinion. Receptivity to key messages also exhibited strong numbers, particularly those related to environmental stewardship.