Driving growth in a
competitive industry.

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the challenge

With so much noise from Internet and TV providers, confusion among consumers was high. Verizon wanted to break through and give consumers a clear, compelling reason to switch to its offering.

the strategy

Many consumers accepted subpar service as the status quo. We set out to show that they could eliminate frustrations and get outstanding Internet and TV that simply worked when they needed to.

the tactics

We focused on the challenges of inferior service through an integrated campaign that included outdoor, digital, direct mail and radio — driving consumers to a conversion-optimized landing page.

FiOS Outdoor Boards
outdoor
FiOS Online Ads
online
FiOS Print Ad
FiOS Print Ad
print ads
FiOS Landing Page
landing page – view online

the results

The campaign led Verizon’s Florida region to exceed projections — outpacing national sales rates across multiple channels by 15.3 percent, while reducing the cost of acquisition in Florida.

where to next?