There are 700,000 hungry people in Tampa Bay — a fact unfortunately invisible to most. Feeding America Tampa Bay needed to raise awareness about this issue, educate the public and compel them to take action.
The magnitude of Tampa’s hunger problem was undoubtedly huge. Too huge. The only way to make an impact was to make it personal. To get to the heart of it. To put the spotlight on those affected.
We spread Tampa’s untold story of hunger through campaigns, videos, ads, donation collateral, promotional truck wraps and a PSA featuring Tampa Bay Rays Manager Joe Maddon.
Feeding America Tampa Bay experienced its most successful Q4 in 2013 and continued its momentum in 2014. They’ve also noticed a boost in individual donations, signifying a rise in public awareness.